13 December, 2021

Successful release of the 2018 vintage of our Icon Wines in Canada

We have officially released the new 2018 vintage of our Icon wines in Canada. An onsite tasting was held for the first time since the pandemic hit to present a vertical tasting of Don Maximiano Founder’s Reserve led by Michel Couttolenc, Viña Errázuriz Vice President Sales & Marketing North America.

The presentation consisted of a vertical tasting that included historical vintages such as 1990, 2007, 2016 and 2017, culminating with the 2018 vintage. Organized for the SAQ Product Consultants in Quebec, this was the first of a series of tastings that will be held in the different provinces in Canada and other relevant markets. One of the highlights of the evening was the comparison of back vintages such as 1990 and 2007, mainly Cabernet Sauvignon, with the new style of 2016, 2017 and 2018 vintages which are mainly blends. The participants highlighted the remarkable evolution of 1990 and 2007. The second event took place on September 27th and replicated a very similar version for the SAQ Product Consultants Team.

On November 3rd, another outstanding tasting was held in Toronto; the first onsite tasting in this busy city in two years! This time the format was different: each customer/journalist had his/her own table to respect social distancing practices. The LCBO buyers were pleased to hear about new releases such as the icon wines of Viña Errázuriz. In Michel’s words: “An excellent way to increase distribution for current listings and future releases.”

For more information about the 2018 release of our icon wines, visit here