Errázuriz brand

“VIVE A LO MAX”: Viña Errázuriz's passionate commitment

Under the slogan “VIVE A LO MAX”, Viña Errázuriz held a launch event in Chile in May, with the aim of presenting its MAX ultra premium wine campaign, with the meeting place being the renowned Japanese restaurant Tanaka. The event was attended by more than 50 customers from different restaurants that have a relationship with the winery.

This campaign is an invitation to do things passionately and live to the “MAX” way, with the certainty and conviction that the result will be extraordinary. It also embodies and transmits the passion and legacy of more than 150 years of its founder, Don Maximiano Errázuriz, for making the best wines of the Aconcagua Valley.

The participants were able to taste each of the wines of the MAX line, accompanied by delicious appetizers, as well as enjoy an evening with a live lyrical singing show.

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